SOURCE : DNA INDIA NEWS
Tina Gada, a seasoned Senior UX/UI Designer based in Dallas, sheds light on these distinct yet interconnected fields, emphasizing their significance in creating effective digital products.
In the rapidly evolving world of digital design, understanding the nuanced differences between User Experience (UX) and User Interface (UI) design is crucial. Tina Gada, a seasoned Senior UX/UI Designer based in Dallas, sheds light on these distinct yet interconnected fields, emphasizing their significance in creating effective digital products.
Gada, with over five years of experience in the FinTech industry, articulates that UX design focuses on the overall feel of the experience, whereas UI design is about how the product’s interfaces look and function. “UX design is all about identifying and solving user problems; UI design is about creating intuitive, aesthetically-pleasing, interactive interfaces,” she explains.
At the core of UX design lies the process of developing and improving the quality of interaction between a user and all facets of a company. UX designers not only address the usability of a product but also delve into aspects like user empathy, creating a compelling experience that keeps users engaged. “It’s more than just usability; it’s about delighting users by anticipating and fulfilling their needs,” Gada emphasizes.
In contrast, UI design, as Gada points out, is more narrowly focused on the look and feel of the product’s interface. UI designers are responsible for translating a brand’s strength and visual assets to a product’s interface to enhance the user’s visual experience. “Think of UI as the bridge that gets us where we want to go, UX is the feeling we get when we arrive,” she says.
Gada’s success in the field stems from her unique approach to integrating both UX and UI aspects into her work. At Vanguard and Citibank, she spearheaded projects that not only looked visually appealing but also provided a seamless and intuitive user experience. Her work on the Citi Preferred Name project is a notable example of how combining UX and UI design can create a respectful and inclusive space for all users.
Beyond her professional prowess, Gada is an active mentor, sharing her knowledge with up-and-coming designers. She believes that the future of digital design lies in the harmonious blend of UX and UI. “Both are essential, and in the best products, they work in concert,” she asserts.
As digital interfaces become more integral in our daily lives, the importance of skilled UX and UI designers like Tina Gada becomes increasingly apparent. Her insights not only highlight the distinct roles of UX and UI design but also underscore their collective impact in creating digital products that are not only functional but also joyous to use. As the digital landscape continues to evolve, the symbiotic relationship between UX and UI will undoubtedly become more significant, shaping the way we interact with technology.
