Apple is gearing up for what promises to be a major product reveal next month in September 2026. The tech giant plans to unveil the iPhone 18 series alongside refreshed versions of the Apple Watch, AirPods, and possibly more. Also on the agenda: taking Siri out of beta and expanding its presence across devices. Here’s a look at what to expect from the lineup.
## iPhone 18 Series: What’s New
### iPhone 18 Pro
The iPhone 18 Pro is predicted to carry over much of its predecessor’s design, but with notable enhancements. One expected update: a smaller Dynamic Island to tidy up the front display. The wide camera is also being upgraded to support a variable aperture, allowing users more creative control over lighting and depth of field effects. Underneath, the device is likely to run on Apple’s new A20 Pro chip, supported by the C2 modem and the N2 network chip. The display is tipped to use an upgraded LTPO OLED panel, and there may be a new colour finish—Dark Cherry.
### iPhone 18 Pro Max
Sharing much of the Pro’s upgraded internals, the Pro Max model will differentiate itself with a larger battery housed in a slightly thicker body. Physically, it’s expected that both Pro variants will be quite similar aside from their size and battery capacity.
### Pricing Adjustments
Apple appears poised to increase prices for the iPhone 18 Pro and Pro Max models. Rumors suggest the Pro will cost around $100 more than the iPhone 17 Pro, while the Pro Max could see a roughly $200 price hike compared to the current Pro Max model. This follows a trend of rising prices in Apple’s Mac and iPad lines.
## Foldable Entry: iPhone Ultra
A long-awaited foldable iPhone is also expected to join the lineup. Branded as “iPhone Ultra,” this device is said to feature a 5.5-inch display on the outside and a 7.8-inch foldable display internally, sporting a 4:3 aspect ratio. Price estimates for this ultra-premium gadget hover between $2,000 and $2,500.
## Smartwatches: Series 12 and Ultra 4
Alongside its phones, Apple is likely to refresh its wearable offerings with the Apple Watch Series 12 and the Apple Watch Ultra 4. Both models are expected to bring improved chipsets, enhanced battery performance, and upgraded health sensors.
## AirPods and Other Devices
Additional products may also get their moment in the spotlight. New AirPods are rumored to be part of the September event—with standout features like possible built-in cameras. Meanwhile, updated Macs, MacBooks, and HomePod models may follow later in the fall. These lower-profile products may not show up at the unveiling, potentially arriving weeks or months thereafter.
## Siri, AI, and Software Updates
Aside from hardware, Apple may finally remove the beta tag from its AI-powered Siri assistant. Integrations with the new devices and improvements in user-experience across its ecosystem are likely part of the strategy.
## Why This September Matters
This event could mark one of Apple’s most significant fall showcases yet. Between the Pro and Ultra iPhones, refreshed wearables, multiple form-factor innovations, and software advancements—including full AI-powered features for Siri—it appears Apple is aiming to deliver sweeping updates across its range of consumer tech. Increasing prices on flagship phones and expanding the product slate underline its focus on premium innovation.
As always, specifics—including features, exact pricing, and release dates—remain subject to confirmation. But if recent leaks and reports hold true, Apple’s September 2026 event promises both ambition and impact.
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