Source :NEWS18 NEWS
Last Updated:May 20, 2025, 07:17 IST
Tailoring your routine doesn’t mean complicating it. It means listening to your skin, respecting its evolution, and staying consistent.
A consistent skincare routine tailored to your skin’s needs can boost hydration, repair, and protection around the clock.
In an era where beauty is ageless and self-care is a ritual, skincare has evolved from a one-size-fits-all approach to a more personalised, generation-conscious routine. With varying skin needs, stressors, and environmental factors, Gen Z, millennials, and Gen X are all redefining what it means to care for their skin. From minimalism to ingredient-led regimens, skincare in India is becoming more intelligent, inclusive, and intentional.
Gen Z, often called the skincare-savvy generation, has taken social media by storm with their ingredient-first approach. They read labels, research actives, and aren’t afraid to experiment. “For Gen Z, it’s not just about clear skin—it’s about clean, conscious formulations that align with their values,” says Piyush Jain, Founder & CEO of SkinInspired. “They are drawn to niacinamide, ceramides, and vegan, cruelty-free products that promote skin health while caring for the planet.”
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Their routines often include double cleansing, hydrating toners, and a strong focus on sun protection. Thanks to platforms like YouTube Shorts and Instagram Reels, skincare challenges and product reviews have shaped Gen Z’s buying behaviour. Brands are also listening—developing colourful, sensorial, and science-backed skincare that appeals to this hyper-aware consumer group.
Millennials, on the other hand, are juggling demanding jobs, family responsibilities, and tech-driven lifestyles, making their approach to skincare more practical. This group loves multitasking products that deliver results without requiring a 10-step process. Skin barrier repair, blue light protection, and early anti-aging ingredients dominate their shelves, alongside clean beauty favourites.
But it’s Gen X that brings a new appreciation for longevity and luxury in skincare. With hormonal changes and deeper skin concerns like pigmentation, dryness, and fine lines, this generation looks for dermatologist-recommended, active-heavy routines that address both prevention and repair. “Gen X has become more open to incorporating potent ingredients like retinol, peptides, and vitamin C into their skincare, often seeking long-term results over instant gratification,” explains Shriram Sonawane, Founder & CEO of Enroot. “At this stage, skin resilience is as important as radiance, and routines need to be simplified yet effective.”
Across generations, there’s also a visible shift towards local, homegrown brands that marry Ayurveda with modern science. From fermented ingredients and traditional herbs to Korean beauty influences and medical-grade actives—India’s skincare scene is more diverse and dynamic than ever.
Even men, once hesitant, are now carving out space in the skincare world, with gender-neutral products gaining popularity. Skincare isn’t just about looking good—it’s about feeling good, too. Stress management, better sleep, and nutrition are now considered part of a holistic skincare ritual, proving that true glow starts from within.
Tailoring your routine doesn’t mean complicating it. It means listening to your skin, respecting its evolution, and staying consistent. Whether it’s the dew-obsessed Gen Z, multitasking millennials, or age-embracing Gen X, skincare today is less about trends and more about trust—with oneself and the brands we choose.
Because in the end, glowing skin isn’t about age—it’s about attention. And no matter which decade you’re in, your skin deserves a routine as unique as your journey.
- First Published:
May 20, 2025, 07:17 IST
SOURCE : NEWS 18
