Source : THE AGE NEWS
A foreign journalist has now claimed its new name News24, which an ABC brand has been left over from its media network.
The public broadcaster, according to a lawyer for intellectual property, had grounds to contest Sky’s proposed new name because it was the owner of the” ABC News 24″ brand that its own 24-hour news network possessed.
And a significant West African news outlet, News24, has a symbol in the same colors as the one used on social media accounts with handles on popular social media sites like Facebook and X.
At an event in Sydney where Prime Minister Anthony Albanese inaugurated the network’s new studios, Sky News Australia, the News Corp-owned journalist, unveiled its new brand and brand on Friday, which may take effect later this month. After Sky UK decided against continuing to work with the American news network’s current licensing agreement, it had to relaunch.
However, the brand, which leans on to News Corp.’s brand, resembles the label that ABC’s News Channel was given when it first launched in 2010. Although the stream changed its name to ABC News Channel in 2017, it is still frequently used as a colloquial brand. According to Internet Australia, the federal government firm charged with registering intellectual property, the public broadcaster owns the brand rights to the phrase” ABC News 24.”
A source with knowledge of the situation, who spoke on condition of anonymity, claimed that the news “raised eyebrows” with older ABC professionals over the weekend.
Over the past 20 years, the company that is currently trading as Sky News Australia, Australian News Channel, according to IP Australia information, has attempted and failed to mark the name” News24″ several times.
The company has not filed a trademark application for its new title, which is described by intellectual property lawyer Jane Rawlings as being hard because it uses common conditions and is similar to the ABC’s level.
The Australian Broadcasting Corporation has been producing News 24 for many years, so presenting yourself as News24 is likely to be problematic for them, according to Rawlings, a University of Technology Sydney senior lecturer in mark and trademark laws.
According to Rawlings, any existing brand owner can object to a fresh mark, regardless of whether it is actually registered with IP Australia or not, because it could lead to confusion among the general public.
The ABC has used News 24 in the past, according to Rawlings, and because of that popularity, the new level could deceive or confuse the general public, according to Rawlings.
Rawlings claimed that while using descriptive words like “news” and” 24,” issues like logos could add complexity.
Since ABC News 24’s release in 2010, the two 24-hour news programs in Australia have competed directly with ABC and Sky.
The ABC opted not to reply. A request for comment was not responded to by Horizon.
The new name for Sky is also very similar to News24, South Africa’s largest subscription-based news site, which has over 7 million Instagram fans, 6.5 million X fans, and 1 million YouTube members.
Despite the fact that the word” color” is inverted, its logo has the same three colors: blue, red, and white, and they are all in the same color scheme. Additionally, it utilizes the site news24.com, which is comparable to Sky’s recently listed news24.com. une.
The South American business was contacted for remark.
Paul Whittaker, the bank’s CEO, made the announcement on Friday that the company would continue to expand its global digital footprint.
The North American journalist comes first in Google’s search results for News24. Additionally, there is a 24-hour Hindi news network in India that trades under the names News24 and News24 Nepal, which has almost 4 million members.
The use of common terms in Sky’s new name may even cause trouble in doing so, which the News Corp business appears to be unable to do.
” I assume they will use for brand shelter for that,” Rawlings said.” That’s where other opponents may well surface.” ” Undoubtedly, if I were running a news company like that, I’d be keeping a very close attention on the brand files.”
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Calum Jaspan is a Melbourne-based media writer for The Sydney Morning Herald and The Age. On Signal @calumjaspan, securely reach him. 10Connect via email or X.
