SOURCE : NEW18 NEWS
Last Updated:May 15, 2025, 10:18 IST
Zepto Atom: Zepto is foraying into data analytics business, which is valued in India around Rs 1000 crore, with the launch of Zepto Atom.
Zepto Atom is set to launch on May 16 following a successful pilot phase.
Zepto Atom: Zepto, a quick commerce delivery platform, has introduced a data analytics subscription service named ‘Zepto Atom’ to assist brands listed on its platform in gaining valuable insights and analysing crucial metrics.
Enhanced Insights For Brands
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Aadit Palicha, Co-Founder and CEO of Zepto, explained that Zepto Atom provides advanced insights, including performance analysis by Pin code, detailed city views, and neighbourhood-specific data to help brands enhance their distribution, pricing, and marketing strategies.
Zepto Atom To Launch On May 16
Zepto Atom is set to launch on May 16 following a successful pilot phase. Palicha expressed confidence in the tool’s potential, stating, “Based on early results, we could easily onboard 1,000 brands within the first few weeks.”
Revenue Growth Expectations
The tool is anticipated to significantly boost Zepto’s revenue. Palicha highlighted that Zepto’s current revenue sources include advertising, generating over ₹130 crore monthly, and data monetisation. He noted, “We generate over 10 million data points daily, rich with insights, giving us a substantial advantage in monetising them.” He added that the new tool could potentially contribute tens of crores per quarter to the company’s bottom line.
Founded in 2021 by Standford dropouts Aadit Palicha and Kaivalya Vohra, it is among India’s leading QSR companies along with Zomato’s Blinkit and Swiggy Instamart.
Recently, Motilal Oswal Financial Services co-founders Motilal Oswal and Raamdeo Agrawal bought Zepto shares worth $100 million via an open market. The shares have been acquired from foreign investors. Currently, Indian ownership in Zepto stands at just over 42 per cent.
- First Published:
May 15, 2025, 10:18 IST
