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OpenAI’s offer with News Corp may alter information flow to people, experts warn

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Source : THE AGE NEWS

As Australians use the robot and conceptual artificial intelligence tools, the diversity of the information sources used to teach OpenAI’s ChatGPT could obstruct the flow of information to the general public as the number of people using them rises.

Those chatbots that pull data only from information sources with solid editorial leanings, such as News Corp publications, could also have a caring effect on Australia’s previously concentrated news ecosystem, academics have warned.

ChatGPT trains its AI designs using reliable news sources. However, researchers claim that there is concern for a lack of variety. Credit: AP

In the presence of a deal, native publishers have been preventing AI firms from scraping their information sites and receiving their articles for free, despite publishers like News Corp signing commercial agreements with OpenAI.

Some producers, including the ABC, the Seven Network and SBS, have banded together for discussions with OpenAI. Some, such as Nine – the owner of this mast – are seeking their own benefits. However, there are no immediate talks in the works.

In the end, ChatGPT is trained using a small share of media sources.

Search queries like” How do the big events in Australia suffer on living costs” are answered. or” What are the main problems influencing the future national election in Australia”? offer complete benefits, but the answers only cite News Corp publications such as The American, news.com. des and The Daily Telegraph as options.

Regardless of the publication, ChatGPT’s teacher of communication Matthew Ricketson said that ChatGPT’s use of just one big American editor as a source of information for information events might have a distorting impact on the flow of information.

But, the fact that the individual cause was News Corp, Ricketson said, may render the twisting effect also greater.

” They’re much more likely to run promotions and run those efforts much more rapidly, also relentlessly, than other news stores”, he said.

News Corp’s American code of journal conduct states its publications are complimentary to editorialise, campaign and get stances on issues, while also allowing the inclusion of comment, conjecture and opinion in coverage to provide perspective on an issue, reveal its significance, or to help readers to accept what the publication’s or author’s standpoint is on a matter.

Search results on ChatGPT.

Search results on ChatGPT.

This was where the issue could become dangerous, said Jennifer Beckett, a senior lecturer in media and communications at the University of Melbourne.

” Most newspapers have an editorial leaning, and News Corp’s is quite conservative. So if]ChatGPT ] is only getting those sources, we’re coming up to an election and there’s an editorial guideline to direct the news and stories in one particular way, then we’ve got real problems”, Beckett said.

While Australia is already home to one of the world’s most concentrated media sectors, primarily surfacing content from one of the dominant players risks further narrowing the diversity of viewpoints, says Scott Purcell, the co-founder of men’s lifestyle publisher, Man of Many.

” There’s also the question of user trust and misinformation. Users want accurate and balanced information, but a model biased in favor of a single source of content, regardless of how reliable, may unintentionally distort narratives, Purcell said.

The most well-known Generative AI language model in use is ChatGPT, which was developed in 2022. In some circumstances, the federal Department for Education released an AI Framework that approving the use of and providing education about tools like ChatGPT in schools. In more limited circumstances, use of tools like ChatGPT is also becoming more and more acceptable in universities. No current statistics exist for how many Australians use ChatGPT frequently.

News Corp and OpenAI’s five-year deal signed in May allows the latter to use and learn from the content the media company produces, compensating it by about$ US250 million ($ 400 million ) in return.

Although OpenAI has entered agreements with the Associated Press, Financial Times Group, Business Insider, Axel Springer, and Vox Media, none of which are as lucrative or have significant Australian footprints, are not as lucrative.

A number of Canadian publishers also filed legal action in November, and The New York Times has started legal action against OpenAI over the unauthorised use of its content.

Local publishers like Nine will be particularly interested in following News Corp’s example and signing deals with companies like ChatGPT, whose fellow tech giant Meta announced this year that it would not renew its agreements with the local media industry. Those deals, which combined with those signed by Google, were worth up to$ 200 million.

This year, Nine Entertainment made 200 positions in its broadcast, print, and digital divisions redundant, partially due to Meta’s decision to stop paying news publishers.

OpenAI declined to comment. News Corp was approached for comment.

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